Pimp Hop Records Adopts Gydget as Widget Solution for Distributing Free
Album Tracks
SAN FRANCISCO, May 23 -- Gydget, the social marketing
platform that allows music artists, labels, promoters and sports teams to
reach their audiences on social networking and fan-based Web sites, today
announced that Bay Area rapper/producer, Starski, will be releasing free
tracks from his new album, "Tomorrow Ain't Promised" through his viral fan
widget, or gydget, found on his MySpace page.
Direct-to-listener online campaigns have been a recent trend in the
music industry, with both major label and indie artists opting to give
their music away in lieu of, or in advance of, the commercial sale. "We
took a close look at what was happening in the industry and decided that
creating a buzz and getting Starski's music out there was the best way to
ensure his success," said Petey Pistorelo, A & R Director of Pimp Hop
Records. "We selected Gydget as the vehicle to distribute the tracks
because we wanted this campaign to be about fans telling friends about the
music. Gydget is the best way to create a complete music experience for a
fan's page. The gydget is like a mini-MySpace page that fans can promote to
their friends."
"Thanks to social networking sites and free fan-based marketing
solutions such as gydget, indie artists now have the power to get their
music heard, without having to rely on radio or more traditional label
marketing," said Gerardo Capiel, CEO of Gydget. "We're thrilled to see
Starski, and thousands of other indie bands taking their careers into their
own control and getting their music heard."
Chris Herche, Head of New Media at Koch Records agrees. "Styles P,
Myriad, Sheek Louch and Ray J are just a few of our indie artists using
Gydget. Gydget's free widget solution allows artists and labels to spread
their brand through social networking platforms, which is integral to an
album's success. Gydget also updates automatically based on changes to the
MySpace page, which saves us time and resources and keeps content fresh for
our fans."
Fans looking to download Starski's tracks for free can find them on the
Starski gydget on http://www.myspace.com/pimphoprecords. Bands and
promoters that want to create customizable widgets can create them for free
at http://www.gydget.com.
About Gydget
Gydget provides a social marketing platform that allows music groups,
sports teams, non-profits and other organizations to reach their audiences
on social networking and fan-based Web sites. Gydgets, the company's
groundbreaking viral fan widgets, make it easy for promoters and bands to
share event dates, box-office and merchandise links, music, news, videos
and other information directly with fans and their friends. With a single
mouse click, users can add the gydgets to their personal profile pages,
blogs and web sites. More than one million consumers see gydgets every day.
In addition to Sony BMG, Universal Music Group, Warner Music Group and EMI,
customers include leading promoters such as AEG Live and C3 Presents and
distributors such as The Orchard and IRIS Distribution. Visit
http://www.gydget.com for more information.
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